Parent Marketing Checkup See how you compare to other institutions. Learn where you can get better. Complete this brief survey on your parent marketing practices and receive a free summary of how you compare to other colleges and universities. Step 1 of 4 25% Name* First Last Institution Name*Email* Phone 1) At what stage do you begin marketing to parents of HS students?*Suspect or name buy (pre-inquiry)InquiryApplicationAdmitDepositWe do not currently market to parents2) How do you acquire parent contact info? (select all that apply)* Capture when student inquires Capture when student applies Capture when student deposits Capture direct from parents on our website Capture direct from parents at events Buy lists We do not capture parent contact info Other Other (please explain)3) What parent contact info do you acquire? (select all that apply)* Name of one parent Name of both parents Parent email Parent phone number Other Other (please explain) 4) How frequently do you market to parents?*DailyWeeklyMonthlyA few times per yearWe market to parents irregularlyWe do not market to parents5) What channels do you use to market to parents where they are the primary intended audience? (select all that apply)* Hard copy mail Email Phone call Text Social media In-person events Other Other (please explain)6) What do you intend to do with your parent marketing efforts over the next year?*Increase dramaticallyIncreaseKeep the sameDecreaseDecrease dramatically7) What is your biggest obstacle with marketing to parents of HS students?*Storing the information in our CRMGathering parent contact infoUnderstanding how to effectively market to the audienceTime to executeBudget to executeOtherOther (please explain) 8) On a scale of 1 to 5, with 1 being “not at all important” and 5 being “extremely important,” how important do you believe marketing to parents of prospective students is?*123459) How much do you spend annually on marketing to parents of prospective HS students?*$0$999 or lessBetween $1,000-$4,999Between $5,000-$9,999Between $10,000-$19,999Between $20,000-$49,999Between $50,000-$99,999Over $100,00010) On a scale of 1 to 5, with 1 being “not at all involved” and 5 being “extremely involved,” how involved do you believe the average parents are in their child’s college decision?*12345 This iframe contains the logic required to handle AJAX powered Gravity Forms.